» BUSINESS ADMINISTRATION «
ELVIRA A. ZAMORA
elvira.zamora@up.edu.ph

Professor
EDUCATION:
DBA, 1989
University of the Philippines, Diliman, Quezon City, Philippines
MBA, 1981
University of the Philippines, Diliman, Quezon City, Philippines
BSBA, 1976
University of the Philippines, Diliman, Quezon City, Philippines
FIELD OF EXPERTISE:

Production/Operations Management
Management of Innovation
Management of Technology
Technology-based Entrepreneurship

RECENT RESEARCH AND PUBLICATIONS:

Published

Co-authored with Tai-Wue Wang, Ben Paul B. Gutierrez, Serafin D. Talisayon, Vivien T. Supangco and Epictetus E. Patalinghug, “A Research Framework for Evaluating the Competitiveness of Developing Countries: An Example of the Philippines.”  Asia Pacific Management Review. Volume 9 No. 2, 2004.

Quantitative Methods for Business. Makati City: Helenica Books, 2001.

Managing Technology for Global Competitiveness: The Philippine Experience. (co-edited by Epictetus E. Patalinghug and Jose P. Tabbada. UPCIDS and TMC, 2000.

Technology-based Entrepreneurship. Chapter 10 of Managing Technology for Global Competitiveness: The Philippines Experience. in eds. Patalinghug, Tabbada and Zamora, (eds), UPCIDS and TMC, 2000, pp. 219-228.

Co-authored with E. H. Lingan, “Technological Innovation in the Advertising Industry,” Philippine Management Review, 1998.

“Technology Management Education and Training in the Philippines,” Technology Management Education and Training for Developing Countries, Asian and Pacific Centre for Transfer of Technology (APCTT). Proceedings of the Consultative Meeting on Technology Management Education and Training for developing countries in the ESCAP Region (19-22 May 1997, Tehran, Islamic Republic of Iran). 1998.

Co-authored with J. A. Magpantay, R. Posadas, C. Rubio, and M. J. V. Abrenica. “Science and Technology in the Philippines: An Assessment, Forecast and Evaluation of Options,” Long-Term Planning Research and Development Project Background paper series No.1, National Economic & Development Authority, February 1998.

Co-authored with J. A. Magpantay, E. S. de Dios, and J. Tabbada, “Restructuring the Philippine Industries Toward the 21st Century,” Long-Term Planning Research and Development Project Background paper series No.2, National Economic & Development Authority, February 1998.

Co-authored with J. Ford, E. Honeycutt, and A. Stanton, “Philippine Students’ Preferences for Careers in Sales: Implications for Global Marketers,” Proceedings of the 1996 Southern Marketing Association Conference held in November 1996, New Orleans, 1997.

“Major Concerns in Philippine Manufacturing and the Role of Production and Operations Management Techniques and Approaches,” Philippine Review of Economics and Business, June 1995.

Unpublished

Trends in Business Research. Professorial chair paper delivered in June 2001, U.P. College of Business Administration.

Manufacturing Strategy Among Philippine Companies. Paper presented at the Sixth Asia-Pacific Management Conference, Taiwan, 4-5 November 2000.

Inventory of Filipino-Invented/Designed Environmental Technologies. Research paper sponsored by the UP Center for Integrative Development Studies (CIDS), April 2000.

OR Applications in the Philippines. Professorial Chair paper delivered in June 1999, U.P. College of Business Administration.

Technology Management Education in Developing Countries: An Assessment, Professorial Chair paper delivered in June 1998, U.P. College of Business Administration.

The Environment for Entrepreneurship in the Philippines. Professorial Chair paper delivered in June 1997, U.P. College of Business Administration.

Democratizing Access to UP Education: Financial Packages. A paper presented in the 1997 U.P. Faculty Conference held in Subic on 18-21 May 1997.

The Relationship Between Socio-Cultural Dimensions and Interest in Starting a Business: A Multi-Country Study. (co-authored by Begley, Tan, Larasati, Rab and Nanayakkara). A paper presented in the April 1997 Entrepreneurship Research Conference held in Boston, U.S.A.

Upgrading the Technical Capabilities of Manufacturing Engineers: The Experience of the Semiconductor and Electronic Industries, A study sponsored jointly by the UP Manufacturing Linkage Program and PCIERD, completed in June 1996.

Management and Its Impact on Productivity, sponsored by the Office of Research Coordination.

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